We were invited by Ace & Tate to collaborate on their flagship London store in Soho’s Brewer Street.
As a centrepiece of the store, we designed a bold, colourful tiled floor made with our Encaustic Tile range. The design creates three distinct areas in the store, each defined by a primary colour, with tiles that extend from the floor up to dado height.
We developed the colour palette with Ace & Tate, undertaking a range of colour tests to create a strong red tone to accompany our existing blue and yellow tiles. Each colour was produced in 3 shades, used to create a floor pattern that echoed.
The overall design of the store interior was led by the creative agency Anyways and the furniture and other fixtures were co-ordinated with our tiles.
